MySpace has become quite important in terms of music video producing as it has revealed artists such as Lily Allen, who had only begun her music career on MySpace and has now got 2 hit albums and her own record label. YouTube has also been a major influence on amateur music videos as anyone can upload their music videos to YouTube just like Rebecca Black and her song Friday which has become very popular with mixed reviews recently.
Music videos also started to replace the actual artists on shows such as Top Of The Pops for example Gorrilaz had their music video played rather than performing themselves as they were not there.
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