Promotion

The promotion of artists has greatly risen over the years, and so has the number of artists and genres. A lot of promotions nowadays are done on the internet because it reaches the widest audience possible. However there is still quite a bit of print advertisements for artists as well as live publicity.
Music videos have become the new way artists express themselves, this can be known as their 'star vehicle' as it is their music videos that can take their career further or grind it to a halt. People will see an artists video and talk about it and it may become something memorable, in either a good light or bad.